Anita Siek is a lawyer turned Copywriter and the founder and director of Wordfetti, a copywriting studio dedicated to helping brands and organisations stand out through strategy, psychology and words. 

When she is not crafting words and stories for brands she’s likely eating her way around Brisbane on her foodie account @hellobrisnanenoms (a girl after my own heart!), on weekend adventures with her partner and two pups or planning her next overseas getaway. What began as a side-gig while juggling her Corporate role has today, turned into her full-time gig. What began as 0 clients has today rapidly turned into a waitlist of like-minded clients who as part of our community understand the importance of language when it comes to communicating value for their brand.

Anita & I connected recently at an event and we had some eerily similar parallels in our life! If you’re looking to take your pain and turn it in to your strength, and leverage your unique gifts and take them all the way out of your 9-5 #mondayblues – journey with Anita & I as we chatted allllll about:

  • Taking lessons from pain and grief, and turning it in to your strength

  • Learning the layers of what unconditional love can mean

  • How to share your message in a way that adds value and sparks conversation

  • Uncovering your gifts and leveraging them in a unique way to create a business and life you love

  • Developing self trust

  • Letting go of comparison (particularly in the social media realm!)

  • How to keep going when it seems no one gives a f*ck about your dream except you

  • Playing the long game

  • Taking your business from a side hustle to a reality (including practical tips & $$$ values for your safety net)

  • Practicing self care and self love along the way

  • Embodied leadership – a balance between the hustle & flow

  • Having an abundance mindset

Success mindset tips from Anita:

  1. Surround yourself with people who dream as big as you do

  2. Work backwards and create bite sized goals to set yourself up for success

  3. Don’t let fear dictate how you live your life, and understand that stepping outside your comfort zone is where all the magic happens